HOW TO BE A SAVVY SHOPPER

– HOW I LEARNT TO MAKE THE MOST  OUT OF MY WARDROBE –

CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL

A year ago I was in a situation where I was moving out of a place I had been based for seven years. It suddenly became very obvious to me that I was a hoarder of clothes as I pondered over the prospect of carting them across London to my new abode. I had four rails of clothes and two bookshelves worth of shoes and it was time to move them! It came down to the questions – did I wear them and did I really want them? Sifting through the racks it dawned on me that I didn’t wear the majority and it was mostly old, worn and items that I bought for under a fiver.

CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL

Don’t get me wrong I love Primark, Matalan and all the value brands featured on our high street. You definitely could have called me a Primarni whore back in the day, but I suddenly realised the amount of money I had spent on these items I could have invested in timeless pieces at a higher price that lasted for years to come.

CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL

So thus began my transition from bargain buying to high-end high street and luxury items. I really started to become a smarter shopper investing in pieces that never went out of fashion, building a wardrobe that would last me a lifetime rather than five minutes.

CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL

Now you’re probably thinking why is this a post about luxury items when she’s wearing Missguided and Primark – well it all ties in to my savvier purchasing habits. Living in England the amount of times I could probably wear a playsuit like this before it returns to rain and drizzle is extremely low. So spending a lot of money on summer outfits doesn’t make sense financially to me. Point proven by the fact this playsuit was purchased last year and I only just got the chance to wear it.

CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL

For holiday outfits and summer trends I always revert back to throw away buys as the reality of me getting to wear them for more than a couple of days a year is rare in England.

CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL

SHOP THE LOOK

PLAYSUIT: MISSGUIDED (SIMILAR)

BAG: ZARA

HAT: PRIMARK

SUNGLASSES: TRIWA

WATCH: ABBOTT LYON

BRACELET: LILY & ROSE

SHOES: H&M

CANNES, RIVIERA, SOUTH OF FRANCE, YACHT FASHION, SUMMER VACATION STYLE, WHAT TO WEAR ON HOLIDAY, LAURA BLAIR, LONDON FASHION GIRL

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